During Shark Tank Season 12 Episode 18, NuMilk was presented to the panelists. The product was new to many, including Barbara Corcoran. The company hoped to expand their business and gain market share. However, they failed to meet the target. This has caused a loss in their finances. Currently, Numilk is projected to be worth $55 million in 2021.
NuMilk is a company that enables consumers to make plant-based milk in minutes. It produces milk from plants and is packaged in a recyclable glass bottle. The machine works by pressing a button, which fills the bottle with water. The machine then allows users to add organic ingredients and customize their taste. The machine can produce milk with a 7 to 10 day refrigerated shelf life.
NuMilk is owned by Joe Savino and Ari Tolwin. Both are American citizens. Savino has a bachelor’s degree in business from the Lubin School of Business at Pace University in New York. Tolwin has an MBA from Duke University. He was raised in a yeshivah in Michigan and began selling CDs to his peers when he was 12 years old. Savino also co-founded beverage contract packer Harvest Beverage Group.
Numilk has a branded website. They have a booth in WholeFoods stores. In addition, Numilk has 28 kiosks in stores in five states. NuMilk has also partnered with a variety of online ventures. Their products are available on the company’s website and in 69 coffee shops in the US. NuMilk plans to expand their business by working with coffee shops and other retailers. They are also developing a countertop milk machine that will allow consumers to make almond milk at home. The company plans to expand their business internationally. They are aiming to produce $400,00 in plant-based milk sales by 2020.
NuMilk’s social media is active. They have a large following on Instagram with almost 8,000 followers. The company also shares pictures and videos on their social media accounts. The company has launched a Kickstarter campaign and has raised $222,000 dollars so far. There are 888 backers on the campaign.
NuMilk is working with Stray Dog Capital, a firm that provides startup business loans. The firm expects to fund the company on February 27, 2020. Stray Dog Capital is located in Leawood, Kansas. This company is expected to invest in NuMilk in return for a 5% equity interest.
In 2018, Numilk earned $40,000 in plant-based milk sales. They are now working with a number of retailers, including WholeFoods. The company is also looking to expand into other parts of the country. The company is also developing a variety of online ventures. The company plans to make products available in grocery stores in different cities across the United States.
The company has a waitlist for their product at $249. They also have a countertop machine that is up for pre-order. Numilk customers can also purchase milk packs for $2. Customers can also purchase a countertop refiller for $199.
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